Test cycle Oct 14, 202632 CRMs tested7 checks per CRMScores never for sale. The test protocol
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Test cycle Oct 14, 2026 · 32 CRMs

Every CRM, the same seven tests.

We put each CRM through a published buyer test: can you see the price, are there hidden fees, is there a free plan, can a small team buy it, and does it connect to the systems you already use? 9 of 32 fail the first check because the vendor won't publish a price.

See all test resultsRead the test protocol

Highest scores this cycle

  1. 01Zoho CRM$14/user/mo85
  2. 02Attio$35/user/mo85
  3. 03Clio Manage + Grow$49/user/mo80
  4. 04CASEpeer$90/user/mo80
  5. 05Freshsales$9/user/mo75

All results

Each column is one check. Hover a column name for the exact rule.

#CRMScorePublished pricingPlan transparencyNo hidden feesFree planSmall-team accessIndustry integrationsGoogle and Microsoft fitStarting price
01Zoho CRMZoho85Pass✓✓✓✓✓✕✓$14/user/mo
02AttioAttio85Pass✓✓✓✓✓✕✓$35/user/mo
03Clio Manage + GrowClio80Pass✓◐✓✕✓✓✓$49/user/mo
04CASEpeerAffiniPay80Pass✓✓✓✕✓✓✕$90/user/mo
05FreshsalesFreshworks75Pass✓✓✓✕✓✕✓$9/user/mo
06HubSpot Sales HubHubSpot75Pass✓✓◐✓✓✕✓$9/user/mo
07PracticePantherParadigm75Pass✓✓✓✕✓✕✓$49/user/mo
08MyCaseAffiniPay75Pass✓✓✓✕✓✕✓$50/user/mo
09WealthboxWealthbox75Pass✓✓✓✕✓✕✓$59/user/mo
10Salesforce Financial Services CloudSalesforce75Pass✓✓✓✕✕✓✓$325/user/mo
11CopperCopper70Pass with notes✓✓✓✕✓✕◐$23/user/mo
12Salesforce Sales CloudSalesforce70Pass with notes✓✓◐✕◐✓✓$25/user/mo
13JobberJobber70Pass with notes✓✓✓✕✓✕◐$29/mo
14Housecall ProHousecall Pro70Pass with notes✓✓✓✕✓✕◐$59/mo
15BNTouchBNTouch70Pass with notes✓◐◐✕✓✓✕$95/user/mo
16CloseClose65Pass with notes✓✓◐✕✓✕◐$9/user/mo
17monday CRMmonday.com65Pass with notes✓✓◐✕◐✕✓$12/user/mo
18PipedrivePipedrive65Pass with notes✓✓◐✕◐✕✓$14/user/mo
19InsightlyInsightly65Pass with notes✓✓✓✕◐✕✓$29/user/mo
20RedtailOrion65Pass with notes✓◐✓✕✓✕◐$39/user/mo
21Follow Up BossFollow Up Boss65Pass with notes✓◐✓✕✓✕◐$58/user/mo
22Wise AgentWise Agent60Pass with notes✓◐✓✕✓✕◐$42/mo
23SmokeballSmokeball58Pass with notes◐✕✓✕✓✓◐~$149/user/mo
24Microsoft Dynamics 365 SalesMicrosoft55Pass with notes✓✓✓✕✕✕◐$65/user/mo
25JungoJungo53Pass with notes◐✕✓✕◐✓✓~$129/user/mo
26LitifyLitify48Needs a quote◐◐✓✕✕✓◐~$150/user/mo
27LoftyLofty (formerly Chime)45Needs a quote✕✕✓✕✓✓✕Quote only
28LawmaticsLawmatics40Needs a quote✕✕✓✕◐✓✕Quote only
29Total ExpertTotal Expert38Needs a quote◐✕✓✕✕✓✕~$119/user/mo
30Surefire (ICE)ICE Mortgage Technology38Needs a quote◐✕✓✕✕✓✕~$150/user/mo
31BoldTrail (kvCORE)Inside Real Estate35Needs a quote✕✕✓✕◐✓✕Quote only
32Velocify (ICE)ICE Mortgage Technology30Needs a quote✕✕✓✕✕✓✕Quote only

✓ pass◐ partial✕ failSorted by Buyer Test score

The seven tests

Published pricing20 pts
Plan transparency15 pts
No hidden fees15 pts
Free plan10 pts
Small-team access15 pts
Industry integrations15 pts
Google and Microsoft fit10 pts

Full protocol

Results by category

Price test

Every starting price we could verify, on one scale. Tick up to three to line them up.

32 of 32 CRMs

Starting price, all industries

Lowest published or estimated starting price, USD per user per month unless noted. Click a row to add it to the comparison.

Published by vendorThird-party estimateQuote onlyNo public figure
Close$9
Freshsales$9
HubSpot Sales Hub$9
monday CRM$12
Pipedrive$14
Zoho CRM$14
Copper$23
Salesforce Sales Cloud$25
Insightly$29
Jobber$29
Attio$35
Redtail$39
Wise Agent$42
Clio Manage + Grow$49
PracticePanther$49
MyCase$50
Follow Up Boss$58
Housecall Pro$59
Wealthbox$59
Microsoft Dynamics 365 Sales$65
CASEpeer$90
BNTouch$95
Total Expert~$119
Jungo~$129
Smokeball~$149
Litify~$150
Surefire (ICE)~$150
Salesforce Financial Services Cloud$325
BoldTrail (kvCORE)Quote only—
LawmaticsQuote only—
LoftyQuote only—
Velocify (ICE)Quote only—
$0$100$200$300

Per-account prices (Jobber, Housecall Pro, Wise Agent) are shown at the account price. Annual billing where vendors offer both.

Comparing 3
Zoho CRM
Attio
Clio Manage + Grow
Industry
General business
General business
Law firms
Starting price
$14/user/moStandard, annual
$35/user/moPlus, annual (free plan available)
$49/user/moStarter (Grow sold separately)
Pricing
Published
Published
Published
Best for
1–500 users
1–200 users
1–200 users
Free plan
Yes
Yes
No
Integrations
Google WorkspaceMicrosoft 365
Google WorkspaceMicrosoft 365
Google WorkspaceMicrosoft 365Practice management
Strengths
Free for up to 3 users · Strong feature-to-price ratio
Flexible data model · Modern, fast interface · Free plan
Largest legal integration marketplace · Trusted brand, strong security
Watch out for
Interface varies across modules · Support quality is uneven
Young ecosystem · Few vertical templates
Clio Grow pricing is not published · Upper tiers quote-only
Pricing details

Head to head

Alternatives, tested